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Brains that like to jump the rope

13 Mar 2017, Posted by Neuromarketing Adria in Marketing, Neuromarketing

If by any chance you are a fan of Mad Men TV series that features the lives of bad ass marketing and advertising Madison Avenue Gods Don Draper and his agency crew, you probably remember that not always did Draper win a pitch. One of…

Puppymonkeybaby

09 Feb 2016, Posted by Neuromarketing Adria in Marketing, Neuromarketing

So, Super bowl is here. For us who live in Europe and frankly hate sports, this is not less big of a deal. This is the time of the year when all marketers gaze the screens carefully watching what the rich advertisers are preparing for…

One diabetes and two hair losses please

16 Nov 2014, Posted by Neuromarketing Adria in Neuromarketing

I went to a drugstore yesterday to buy some hair products and I was standing in front of the shelf with a stack of thousand different products. Yep, we’ve discussed this horror in my previous post, but this time, I had another mindf**k project being…

Me, myself and I

16 Sep 2014, Posted by Neuromarketing Adria in Marketing, Neuromarketing

Few weeks ago, I was attending a conference about digital media and there was a discussion about “selfie phenomenon”. One of the speakers said that concerts are not that important anymore, what is important is that “I AM AT THE CONCERT”. That is why we…

Meeting my BRAIN HERO

08 Feb 2014, Posted by Neuromarketing Adria in Neuromarketing

I guess all of us had childhood heroes: Superman, Luke Skywalker, Sherlock Holmes, Cinderella… But who are your adult heroes? Do you have any at all? I do. And I met mine yesterday. Years ago when I was writing my final master thesis I bought…

The toys we buy

11 Mar 2013, Posted by Neuromarketing Adria in Marketing, Neuromarketing, Product placement

If you are by any coincidence born around 1983, we are the same age and we can try a little experiment: Remember the time when we were in the 3rd grade of elementary school. That puts us in year 1993. Try to remember the things…

Liar liar

19 Sep 2011, Posted by Neuromarketing Adria in Marketing, Neuromarketing, Uncategorized

So you think you know what you like? Hm. Think twice. The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering…