So you think you know what you like? Hm. Think twice. The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering…
Let’s do a quick quiz: – What computer Carry Bradshaw uses to write her column? – What shoes is she obsessed with? – What car James Bond drives in Casino Royal? – What car Mulder and Scully drive in X files? – What store chain…
Many marketing courses and books are in focus of purchasing habits: how, when and why do people buy certain products and not others. Some would settle down for a “brand lovemark” answer: people buy certain brands because they have trust in them, they buy some…
Couple of days ago, I went to a large store to buy some groceries and other home stuff with my mom. We had a shopping list and I was hoping to finish the retail saga in about 15 minutes, but then, we stopped to buy…
