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Liar liar

19 Sep 2011, Posted by Neuromarketing Adria in Marketing, Neuromarketing, Uncategorized

So you think you know what you like? Hm. Think twice. The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering…

Marketing ninjas’ little secret: 90 minutes ads

04 Jul 2010, Posted by Neuromarketing Adria in Marketing, Neuromarketing

Let’s do a quick quiz: –          What computer Carry Bradshaw uses to write her column? –          What shoes is she obsessed with? –          What car James Bond drives in Casino Royal? –          What car Mulder and Scully drive in X files? –          What store chain…