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Brains that like to jump the rope

13 Mar 2017, Posted by Neuromarketing Adria in Marketing, Neuromarketing

If by any chance you are a fan of Mad Men TV series that features the lives of bad ass marketing and advertising Madison Avenue Gods Don Draper and his agency crew, you probably remember that not always did Draper win a pitch. One of…

The customer is not always right

02 Sep 2015, Posted by Neuromarketing Adria in Marketing

“The customer is always right”, you will hear it from all dedicated entrepreneurs who take good care of the three which gives them income: their valuable customers. It doesn’t matter if you work in a coffee shop, a restaurant or you sell mobile phone accessories-…

Paid to mislead

17 Aug 2015, Posted by Neuromarketing Adria in Marketing, Product placement

Yesterday I watched a cooking TV show in which the host was trying really hard to make a pie dough with a food processor. It was crumbing. It was squeaking, it was trembling, I thought it would explode at the end. But noooo, he was…

One diabetes and two hair losses please

16 Nov 2014, Posted by Neuromarketing Adria in Neuromarketing

I went to a drugstore yesterday to buy some hair products and I was standing in front of the shelf with a stack of thousand different products. Yep, we’ve discussed this horror in my previous post, but this time, I had another mindf**k project being…

Me, myself and I

16 Sep 2014, Posted by Neuromarketing Adria in Marketing, Neuromarketing

Few weeks ago, I was attending a conference about digital media and there was a discussion about “selfie phenomenon”. One of the speakers said that concerts are not that important anymore, what is important is that “I AM AT THE CONCERT”. That is why we…

Meeting my BRAIN HERO

08 Feb 2014, Posted by Neuromarketing Adria in Neuromarketing

I guess all of us had childhood heroes: Superman, Luke Skywalker, Sherlock Holmes, Cinderella… But who are your adult heroes? Do you have any at all? I do. And I met mine yesterday. Years ago when I was writing my final master thesis I bought…

The toys we buy

11 Mar 2013, Posted by Neuromarketing Adria in Marketing, Neuromarketing, Product placement

If you are by any coincidence born around 1983, we are the same age and we can try a little experiment: Remember the time when we were in the 3rd grade of elementary school. That puts us in year 1993. Try to remember the things…

Liar liar

19 Sep 2011, Posted by Neuromarketing Adria in Marketing, Neuromarketing, Uncategorized

So you think you know what you like? Hm. Think twice. The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering…

Marketing ninjas’ little secret: 90 minutes ads

04 Jul 2010, Posted by Neuromarketing Adria in Marketing, Neuromarketing

Let’s do a quick quiz: –          What computer Carry Bradshaw uses to write her column? –          What shoes is she obsessed with? –          What car James Bond drives in Casino Royal? –          What car Mulder and Scully drive in X files? –          What store chain…