I have started this blog back in 2010 and I have changed this section about author several times. Today, I came to update it since it was an old version from back in 2019 and before deleting it, I read my own words which said:
“I believe that neuromarketing is the future that has already started. I believe that in a few years time we will all be part of a mobile data harvesting process. I believe that in a few years time we will all have our personal assistants like Siri, who will be much smarter and more personal with us. “
Sounds familiar? Gemini, ChatGPT, Claude- hi there.
But let’s jump to the very beginning. When I was still a marketing student, I listened to an amazing lecture about the use of communication techniques in political campaigns that had some tools which sounded so interesting to me: anchoring, mirroring etc. Just after the lecture was finished, a group of us sat around a fireplace up there in mountains and we shared what we knew about those techniques. A friend suggested me to grab a book called “Blink” by Malcolm Gladwell, which opened a completely new world for me: the world of implicit cognition. The book about hidden brain work that goes on without us being aware of it, but we act upon it. Then came Buyology. by Martin Lindstorm, a book about 7 million EUR neuro-scientific marketing study. Back in those days, it was a breakthrough introducing us with this fresh new emerging field of marketing called neuromarketing. It swallowed me instantly. I was so obsessed with this that I haven’t slept for weeks and finished my master thesis in two months. Have on mind this is 2000s we are talking about, so no AI to help out in sight, just plain googling, digging, reading and loosing sight. That was the time when I couldn’t put the word “neuromarketing” in my master thesis headline, it was the unknown field that formal education did not recognize yet. I wiggled out of this problem by wrapping it up in a word sandwich: “Neuroscience in marketing”. And that’s how it started.
My love towards this field has been growing for years and this is how this blog started.
Something personal about me: I am 43 years old woman with 20 years of experience in marketing. My professional career started as media monitoring executive in PR agency in my hometown Belgrade, Serbia. Then I worked on several positions as brand manager, handling all the work that company management believed “marketing girl should do”. You know how it goes. So years after fighting the market battles for food companies, I decided to quit and start on my own. It was tough. But thanks to my women-support system which helped me find my way through several succesful projects and satisfied clients, I became marketing consultant which gets paid for their advice.
And even though I still believe that I would be a happier writer than marketing expert, I do like my job. So this blog is what I do and will be doing up until I gather enough willpower and courage to become a writer.
