Neuromarketing
Neuromarketing is a modern approach to reaching towards consumers’ attitudes,opinions and emotions usually hidden or unreachable since they are formed within the subconscious.
Traditional tools for collecting consumers’ data (like polls, interviews, focus groups etc.) rely on the consumers verbalization of their attitudes and are subjective to various noises that can disturb the general conclusion. You actually rely on that people will not lie to you and that their opinion at the moment will be the same as when they come to the store and want to buy your product, counting on that people actually know what they like and what they’ll do. Well, the truth is they don’t. We don’t. We are heavy users of our autopilot brains which guide us through our life and help us survive the modern and complex world that we live in.
This page is dedicated to the new approach which investigates the hidden world behind our autopilot brains: the world of our subconscious.
About the Author
Born and bred in Belgrade, Serbia, a vicious marketing explorer and connoisseur who believes that neuromarketing is the future that has already started.
Find out moreLatest articles
Trolling Marketing: Ragebaiting the consumers
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If you have opened your social media yesterday morning to see what was going on while you’re sipping your morning coffee, you must had come across the angry athletes who were ranting about the latest Sydney Sweeney ad. I must admit it took me about a millisecond to be dragged in this rage about the […]
All I certainly know is that I know nothing at all
10 minutes read
It was a girl night out in town and it was coming to an end in a club full of people, loud music and shouting. Two of us were heading home in the same direction and we wanted to call a cab, but it was almost impossible to make a call with that noise around us. Other group of friends tried to text the cab service through Viber, which seemed like a good idea, but I didn’t want to go with that cab service. I have “my” cab service and I like to use it because I want to pay 5% more to drive a nice car with air conditioning and cab driver not smoking (yeah, that’s still an issue in my country believe it or not).
Brains that like to jump the rope
3 minutes read
If by any chance you are a fan of Mad Men TV series that features the lives of bad ass marketing and advertising Madison Avenue Gods Don Draper and his agency crew, you probably remember that not always did Draper win a pitch. One of those ones that they lost was with Heinz when Draper proposed them a campaign which shows no product at all. Yes, you heard it all good: NO PRODUCT AT ALL.
Nostalgia: The sneaky robber of your brain and wallet
6 minutes read
My eyes are all bloody and I fight the sleep though the fact that I am sooooo tired (and also six months pregnant) but I am binging on Stranger Things on Netflix like my life depends on it. I am watching 4th episode in a row and I can’t stop. No, it’s not only that the directors are amazing at cliff hanging me until next episode, it’s my brain that is sparking neurons like mad! Nope, it’s not only great story telling, it’s the 80s! Even though I was just a kid during 80s, seeing all the reference to this era was amazing: