Neuromarketing

If by any chance you are a fan of Mad Men TV series that features the lives of bad ass marketing and advertising Madison Avenue Gods Don Draper and his agency crew, you probably remember that not always did Draper win a pitch. One of those ones that they lost was with Heinz when Draper proposed them a campaign which shows no product at all. Yes, you heard it all good: NO PRODUCT AT ALL.

So, Super bowl is here. For us who live in Europe and frankly hate sports, this is not less big of a deal. This is the time of the year when all marketers gaze the screens carefully watching what the rich advertisers are preparing for this advertising feast.

If you enjoy following Twitter wars between companies (brands) accounts and crazy trolls who complain mostly about everything they can think of during their morning toilet ritual, you must have followed up a recent “epic fail” as some would say, of the America’s largest consumer electronics retailer. I quite admire people who sit behind the brand Twitter accounts and resist their urge to say a few bleep words.

I went to a drugstore yesterday to buy some hair products and I was standing in front of the shelf with a stack of thousand different products. Yep, we’ve discussed this horror in my previous post, but this time, I had another mindf**k project being delivered to my poor over-thinking brain: product labeling.

Few weeks ago, I was attending a conference about digital media and there was a discussion about “selfie phenomenon”. One of the speakers said that concerts are not that important anymore, what is important is that “I AM AT THE CONCERT”. That is why we record and share. We want to blow a whistle: Hey, I was at the concert man, gimme LIKE, gimme FAVORITE, Retweet man!

I guess all of us had childhood heroes: Superman, Luke Skywalker, Sherlock Holmes, Cinderella…
But who are your adult heroes? Do you have any at all?
I do. And I met mine yesterday.
Years ago when I was writing my final master thesis I bought a book from amazon “Neuromarketing – understanding the buy buttons in your customer’s brain”.  I had no idea who the authors were. I couldn’t drop the book before I read it and I sucked up all the ideas. In the morning, I got up and said “this is what I want to do with my life”. That was 5 years ago. I still live up to my dream reading and blogging about that amazing field of new age science.