Product placement

3 articles

Paid to mislead

5 minutes read

Yesterday I watched a cooking TV show in which the host was trying really hard to make a pie dough with a food processor. It was crumbing. It was squeaking, it was trembling, I thought it would explode at the end. But noooo, he was so eager to use that stupid machine that it was quite clear: someone paid the show producers big money to make a fool out of the chef. At that moment I was completely sure that I will never ever buy any home appliance produced by that company. However, I am quite sure that marketing department of this brand was so happy because they got 5 minutes of close shot of their branded appliance on national TV. GRPs were jumping, people were watching, but the truth behind the success of this product placement is completely different from ratings.

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Mook and Midriff: The reason why you just don’t get the obnoxious teens

4 minutes read

Yesterday evening, I stopped at a local shop to buy some stuff and I was standing in the queue for the cash register. Two teen girls were in front of me, buying some energy drinks, listening some strange music on their smartphones, singing out loud and sighing “Gee, what a pain in the ass, this queue is so slow, lady can you hurry up?!”, they shouted at the lady working at the register. I rolled my eyes and turned around. A guy behind me, about 30 years old shouted at them “Hey chicks, behave yourselves or you can leave the shop”. They turned around blinking and playing with their hair, almost killed him with their eyes .

The toys we buy