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DO YOU KNOW THAT HUMAN BRAIN PROCESSES 400 TERABITS OF INFORMATION PER SECOND.

ONLY

200

OF KILOBITS ARE CONSCIOUS.

WHAT HAPPENS TO THE REST SUBCONSCIOUS BITS?

CAN WE REACH THEM AND HOW?

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AUTHOR

THE BLOG ARCHIVE

Read the latest posts about neuromarketing trends, thoughts and opinions.

BLOG

NEUROMARKETING

Neuromarketing is a modern approach to reaching towards consumers’ attitudes,opinions and emotions usually hidden or unreachable since they are formed within the subconscious. Traditional tools for collecting consumers’ data (like polls, interviews, focus groups etc.) rely on the consumers verbalization of their attitudes and are subjective to various noises that can disturb the general conclusion. You actually rely on that people will not lie to you and that their opinion at the moment will be the same as when they come to the store and want to buy your product, counting on that people actually know what they like and what they’ll do. Well, the truth is they don’t. We don’t. We are heavy users of our autopilot brains which guide us through our life and help us survive the modern and complex world that we live in. This page is dedicated to the new approach which investigates the hidden world behind our autopilot brains: the world of our subconscious.

  • NEUROSCIENCE + MARKETING
  • EXPLORING THE SUBCONSCIOUS
  • NEUROMETRICS: GATHERING DATA USING NEUROSCIENCE
  • OVERCOMING THE VERBAL OVERSHADOWING

 

 

OUR AWESOME BRAINS

20%

BLOOD

Your brain uses 20% of the blood running through your body
2%

WEIGHT

Human brain weighs about 2% of the human weight making humans the species with the larges proportion of brain/body size.  
10%

USING JUST

 Using just 10 percent of our brains IS NOT TRUE. Each part of the brain has its known function.