Brand
2 articles
Liar liar
3 minutes read
So you think you know what you like? Hm. Think twice.
The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering people’s opinions about the prepared campaign. Will they love it? Will they buy more beer if we sweat that glass off and make that girls cleevage sexier? Will they hate it? The questions are endless.
Some companies do a brief survey, some of them just sit around for hours and discuss the possible opinions and others turn to focus groups. Aha! Focus group, that is a great idea! (?) Let’s hear it from our future customers, let’s see what they say about it!
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Marketing ninjas’ little secret: 90 minutes ads
4 minutes read
Let’s do a quick quiz:
What computer Carry Bradshaw uses to write her column?
What shoes is she obsessed with?
What car James Bond drives in Casino Royal?
What car Mulder and Scully drive in X files?
What store chain sales are Will, Grace, Jack and Karen and all Manhattan characters are obsessed with?