Endorsement
1 article
Paid to mislead
5 minutes read
Yesterday I watched a cooking TV show in which the host was trying really hard to make a pie dough with a food processor. It was crumbing. It was squeaking, it was trembling, I thought it would explode at the end. But noooo, he was so eager to use that stupid machine that it was quite clear: someone paid the show producers big money to make a fool out of the chef. At that moment I was completely sure that I will never ever buy any home appliance produced by that company. However, I am quite sure that marketing department of this brand was so happy because they got 5 minutes of close shot of their branded appliance on national TV. GRPs were jumping, people were watching, but the truth behind the success of this product placement is completely different from ratings.
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