Focus group
1 article
Liar liar
3 minutes read
So you think you know what you like? Hm. Think twice.
The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering people’s opinions about the prepared campaign. Will they love it? Will they buy more beer if we sweat that glass off and make that girls cleevage sexier? Will they hate it? The questions are endless.
Some companies do a brief survey, some of them just sit around for hours and discuss the possible opinions and others turn to focus groups. Aha! Focus group, that is a great idea! (?) Let’s hear it from our future customers, let’s see what they say about it!
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