It was a girl night out in town and it was coming to an end in a club full of people, loud music and shouting. Two of us were heading home in the same direction and we wanted to call a cab, but it was…
some July 2016, 4.a.m. My eyes are all bloody and I fight the sleep though the fact that I am sooooo tired (and also six months pregnant) but I am binging on Stranger Things on Netflix like my life depends on it. I am watching…
If by any chance you are a fan of Mad Men TV series that features the lives of bad ass marketing and advertising Madison Avenue Gods Don Draper and his agency crew, you probably remember that not always did Draper win a pitch. One of…
So, Super bowl is here. For us who live in Europe and frankly hate sports, this is not less big of a deal. This is the time of the year when all marketers gaze the screens carefully watching what the rich advertisers are preparing for…
“The customer is always right”, you will hear it from all dedicated entrepreneurs who take good care of the three which gives them income: their valuable customers. It doesn’t matter if you work in a coffee shop, a restaurant or you sell mobile phone accessories-…
Yesterday I watched a cooking TV show in which the host was trying really hard to make a pie dough with a food processor. It was crumbing. It was squeaking, it was trembling, I thought it would explode at the end. But noooo, he was…
If you enjoy following Twitter wars between companies (brands) accounts and crazy trolls who complain mostly about everything they can think of during their morning toilet ritual, you must have followed up a recent “epic fail” as some would say, of the America’s largest consumer…
I went to a drugstore yesterday to buy some hair products and I was standing in front of the shelf with a stack of thousand different products. Yep, we’ve discussed this horror in my previous post, but this time, I had another mindf**k project being…
Few weeks ago, I was attending a conference about digital media and there was a discussion about “selfie phenomenon”. One of the speakers said that concerts are not that important anymore, what is important is that “I AM AT THE CONCERT”. That is why we…
I guess all of us had childhood heroes: Superman, Luke Skywalker, Sherlock Holmes, Cinderella… But who are your adult heroes? Do you have any at all? I do. And I met mine yesterday. Years ago when I was writing my final master thesis I bought…
