Purhcase
1 article
So WHAT do we buy and are we that stupid or are we just giving it a shot?
3 minutes read
Many marketing courses and books are in focus of purchasing habits: how, when and why do people buy certain products and not others. Some would settle down for a “brand lovemark” answer: people buy certain brands because they have trust in them, they buy some of the lifestyle that the brand is selling, some promise a better life, better looks, better health, better social status. Others say that consumers have a certain pattern in their decision making process and that consumers will buy whatever promises them better life. True. We all buy to raise our Quality of Life. That is the only reason.
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