Marketing
12 articles
All I certainly know is that I know nothing at all
10 minutes read
It was a girl night out in town and it was coming to an end in a club full of people, loud music and shouting. Two of us were heading home in the same direction and we wanted to call a cab, but it was almost impossible to make a call with that noise around us. Other group of friends tried to text the cab service through Viber, which seemed like a good idea, but I didn’t want to go with that cab service. I have “my” cab service and I like to use it because I want to pay 5% more to drive a nice car with air conditioning and cab driver not smoking (yeah, that’s still an issue in my country believe it or not).
Tags
- Marketing 12
- Neuromarketing 11
- Product placement 5
- Consumer 3
- Brand 2
- Shopping 2
- Neuro 2
- Opinions 1
- Elephant 1
- Customers 1
- Adapting 1
- Rule 1
- Promotion 1
- Paid 1
- Kim Kardashian 1
- Hidden 1
- EOS 1
- Endorsement 1
- Disclaimer 1
- Advertising 1
- Twitter 1
- Trolls 1
- PR 1
- Payphone 1
- subconscious messaging 1
- Netflix 1
- Target market 1
- Segmentation 1
- Customer segmentation 1
- Consumer profiling 1
- Triggers 1
- Stranger things 1
- Pop culture 1
- Nostalgia 1
- Relations 1
- Flashback 1
- Dark 1
- 80s 1
- Mad Men 1
- Heinz 1
- Brains 1
- Brain 1
- Frittolay 1
- Entertainment 1
- Celebrities 1
- Toys 1
- Style 1
- Buzz 1
- Supermarket 1
- Junk food 1
- Hypnosis 1
- Merchants of cool 1
- Focus group 1
- EEG 1
- She's out of my league 1
- Sex and the city 2 1
- Manolo Blahnik 1
- iPhone 1
- Hot tub time machine 1
- Purhcase 1
- Beauty 1
- Apology 1
- #Serial 1
- Promise 1
- Product 1
- Labelling 1
- Hair loss 1
- Hair 1
- Fail 1
- Best Buy 1
- Selfie 1
- Self 1
- Ego 1
- Salesbrain 1
- Neuroscience 1
- Christophe Morin 1
- Mook 1
- Midriff 1
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Brains that like to jump the rope
3 minutes read
If by any chance you are a fan of Mad Men TV series that features the lives of bad ass marketing and advertising Madison Avenue Gods Don Draper and his agency crew, you probably remember that not always did Draper win a pitch. One of those ones that they lost was with Heinz when Draper proposed them a campaign which shows no product at all. Yes, you heard it all good: NO PRODUCT AT ALL.
Paid to mislead
5 minutes read
Yesterday I watched a cooking TV show in which the host was trying really hard to make a pie dough with a food processor. It was crumbing. It was squeaking, it was trembling, I thought it would explode at the end. But noooo, he was so eager to use that stupid machine that it was quite clear: someone paid the show producers big money to make a fool out of the chef. At that moment I was completely sure that I will never ever buy any home appliance produced by that company. However, I am quite sure that marketing department of this brand was so happy because they got 5 minutes of close shot of their branded appliance on national TV. GRPs were jumping, people were watching, but the truth behind the success of this product placement is completely different from ratings.
One diabetes and two hair losses please
4 minutes read
I went to a drugstore yesterday to buy some hair products and I was standing in front of the shelf with a stack of thousand different products. Yep, we’ve discussed this horror in my previous post, but this time, I had another mindf**k project being delivered to my poor over-thinking brain: product labeling.
Me, myself and I
5 minutes read
Few weeks ago, I was attending a conference about digital media and there was a discussion about “selfie phenomenon”. One of the speakers said that concerts are not that important anymore, what is important is that “I AM AT THE CONCERT”. That is why we record and share. We want to blow a whistle: Hey, I was at the concert man, gimme LIKE, gimme FAVORITE, Retweet man!
Meeting my BRAIN HERO
3 minutes read
I guess all of us had childhood heroes: Superman, Luke Skywalker, Sherlock Holmes, Cinderella…
But who are your adult heroes? Do you have any at all?
I do. And I met mine yesterday.
Years ago when I was writing my final master thesis I bought a book from amazon “Neuromarketing – understanding the buy buttons in your customer’s brain”. I had no idea who the authors were. I couldn’t drop the book before I read it and I sucked up all the ideas. In the morning, I got up and said “this is what I want to do with my life”. That was 5 years ago. I still live up to my dream reading and blogging about that amazing field of new age science.
Mook and Midriff: The reason why you just don’t get the obnoxious teens
4 minutes read
Yesterday evening, I stopped at a local shop to buy some stuff and I was standing in the queue for the cash register. Two teen girls were in front of me, buying some energy drinks, listening some strange music on their smartphones, singing out loud and sighing “Gee, what a pain in the ass, this queue is so slow, lady can you hurry up?!”, they shouted at the lady working at the register. I rolled my eyes and turned around. A guy behind me, about 30 years old shouted at them “Hey chicks, behave yourselves or you can leave the shop”. They turned around blinking and playing with their hair, almost killed him with their eyes .